I am a brand strategist with 20 years of professional experience in brand management, brand consulting, branding, advertising and teaching. 

During my career I have contributed in the development and growth of numerous brands for more than 100 companies, practically of every size & sector, including Diageo, Remy Cointreau, Coca-Cola, Nestlé, Philip Morris, Heineken, Sarantis, Beiersdorf, Henkel, Reckitt Benckiser, Wind, Vodafone, Forthnet, On Telecoms, Kallimanis, Minerva, Lavipharm, Amvyx, Vivartia and many more. Most of those brands made a difference in the Greek market and quite a few are exported internationally.

As of March 2003 I am the Managing Partner of MILK Branding Professionals, a leading consultancy that helps companies realize and fulfill their brands’ potential. Before that, I worked for 5 years in brand managment (Diageo and METAXA International at Remy Cointreau), 2 years in brand consulting (ADDED VALUE Hellas) and 3 years in advertising (JWT and TBWA). 

Since 2011 I teach the capstone course in the MSc Marketing programme of ALBA Graduate Business School at the American College Of Greece. 

Some career highlights so far include new product and brand development of Gordon's Space, a brand that created a huge success story in the Greek spirits' market, the management of the project for Coca-Cola’s Olympic Identity for the 2004 Games, the participation in the team that started the Greek office of ADDED VALUE, the leading European brand consultancy, and the reengineering of MILK from a design agency to a full service branding consultancy.

I hold a BSc in Business Administration from the University of Piraeus and an MSc in Marketing from Stirling University. I am a founding member of EDEE’s Branding & Design Council, of HEPO’s “DesignGreece” and of Organization Earth, an NGO that builds on the concept of Environmental Social Intelligence, and a member of S.E.E. (Greek Marketing Communications Self-Regulation Body). In 2000 I became the youngest member of Diageo’s Global Steering Committee for RTD Products. 

I write the weekly column 'Brand Forward' in MARKETING WEEK magazine, I blog @ and I deliver conference speaches.

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